Company · 73.11 · Advertising and market research
SIA Initiative Latvia
From the company website
We know that consumers now have more choices than ever before. Brands are no longer competing for attention. They compete for love. We help businesses build deep and respectful relationships with consumers, based on…
Mēs zinām, ka patērētājam šobrīd ir vairāk izvēļu, nekā jebkad agrāk. Zīmoli vairs necīnās par uzmanību. Tie sacenšas par mīlestību. Mēs palīdzam uzņēmumiem veidot dziļas un cieņpilnas attiecības ar patērētāju, kas balst…
Turnover · 2025
19.7 M €
-2% vs previous year
Employees
23
Turnover per employee: 854 k €
Taxes paid · 2024
1.6 M €
Payroll fund / employees: 34 k €
Payroll fund · 2024 estimate
788 k €
Wage estimate, gross: 2,346 €
Tax breakdown · 2026 Q3
Money paid to and returned by the tax office during the quarter, not tax charged. VAT on purchases is already deducted inside the payment — it does not appear here separately. A refund arises only when deductions exceed the VAT charged on sales: for exporters, intra-EU suppliers, and under the domestic reverse charge (construction, timber, scrap metal), not for every company with large purchases. Compare with the turnover of the same quarter, not of the year.
Quarterly history
| Quarter | Total paid to VID | Personal income tax | Social contributions | VAT paid · after deductions | VAT refunded by the state |
|---|---|---|---|---|---|
| 2026 Q3 | 494 k € | 34 k € | 61 k € | 214 k € | 0 € |
| 2026 Q2 | 263 k € | 33 k € | 60 k € | 156 k € | 0 € |
| 2026 Q1 | 283 k € | 33 k € | 60 k € | 155 k € | 0 € |
| 2025 Q4 | 367 k € | 36 k € | 64 k € | 209 k € | 0 € |
| 2024 | 1.6 M € | 150 k € | 269 k € | — | — |
| 2023 | 1.1 M € | 140 k € | 249 k € | — | — |
| 2022 | 1.3 M € | 118 k € | 210 k € | — | — |
Financial health · From the 2025 balance sheet
Cross-section against the peer median
Compared with companies under NACE code 73.11 — 24.
What changed
Position among peers
Indicators
panel.caveats
Building coordinate from the State Address Register. Figures come from public registers. Wage, export share and address confidence are estimates and are always labelled as such.
Similar companies
Rivals in the niche
Public contracts
Contracts awarded by public buyers, from the Procurement Monitoring Bureau. Published facts, not estimates.
All time
916 k €
won jointly: 1
Contracts
2
Latest contract: 2025-12-19
Largest buyer
Rīgas valstspilsētas pašvaldības Centrālās administrācijas Iepirkumu pārvalde
Latest contracts
Filed annual reports
Figures the company filed itself. Bar length shows size within the column; the longest is its best year. An empty cell means no report for that year — not a zero.
| Year | Turnover | Net profit | Assets | Employees |
|---|---|---|---|---|
| 2025 | 19.7 M € | 787 k € | 4.9 M € | 23 |
| 2024 | 20.1 M € | 245 k € | 5.2 M € | 29 |
| 2023 | 19.6 M € | 68 k € | 5.7 M € | 27 |
| 2022 | 17.7 M € | 307 k € | 5.7 M € | 31 |
| 2021 | 14.4 M € | 484 k € | 5.4 M € | 28 |
| 2020 | 8.3 M € | 156 k € | 3.0 M € | 26 |
Source: annual reports from the Register of Enterprises, as filed. A missing year is a missing report, not a loss.
Foreign trade of the industry · 2025
All companies in division 73 — Advertising and market research — not this company. Trade by individual firms is not published by law; by industry it is.
Industry goods exports
12.1 M €
Industry goods imports
7.2 M €
Exported most: Miscellaneous manufactured articles — 6.9 M €, Pulp, paper and paperboard — 3.0 M €, Base metals and articles thereof — 658 k €
Source: Official Statistics of Latvia, table ATN011, goods trade by the activity of the trading enterprise. “Not published” means the figure would identify a single firm — it is not a zero.
State support received
Sources: EU fund project registers kept by the Central Finance and Contracting Agency and the de minimis register of the Ministry of Finance, both CC0. Amounts are as published. Support granted to natural persons is not shown.
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